Everywhere, the talk is about cloud computing, mobile, social and big data. Their impact is so huge that they have been likened to tsunamis. But has anyone asked why these tsunamis have so much lifting power? Is it just that they are fashionable technologies? Or is it that they actually facilitate the most difficult interactions in business. Welcome to tacit tech.
What’s wrong with this picture?
Best retailer – Apple
Best bank – eBay (PayPal)
Best logistics – Amazon
Best data centre - Google
The enterprise companies who should be winning their segments are being disrupted by new players who are using technology in different ways to the incumbents.
That is certainly the perspective of Vinnie Mirchandani in his book, The New Technology Elite: “The more I analysed operations of Apple, Google, Facebook, Amazon, Twitter and eBay – their data centres, distribution centres, retail stores, application ecosystems, global supply chains – the more impressed I was with the industrialisation of their technology. They are considered “consumer” tech, but they have better technology on a greater scale than most enterprises.”
But the flip side also applies.
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